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Sara Boskovic

Marketing Portfolio — 2026

Sara
Boskovic.

About

Portrait of Sara Boskovic

Where creative ideas meet structure.

I help brands grow through creator-led campaigns, from creative concept through execution and reporting. Over 6+ years I've led 100+ influencer campaigns, including an IAB Sweden Mixx Awards-nominated campaign for Spendrups Loka Crush, and built my own DTC brand from nothing.

I work end-to-end across strategy, execution and performance, giving me a full-funnel perspective on how brands grow, from product and positioning to the customer. I'm strongest where creative ideas meet operational structure and commercial thinking.

Roles

  • Head of Project Management

    We Are Era Nordics · 2019-2023

  • Founder & CEO

    Melowe · 2023-Present

  • Head of Social & Content

    On Black · 2023-2026

Specialities

  • Campaign & project management
  • Creator-led growth
  • Brand
  • Partnerships
  • Marketing Strategies

AI & Emerging Tech

AI-powered creative & marketing workflows.

I use AI as part of my creative and strategic work, from developing ideas and visual concepts to content production, research and execution.

Capabilities

  • Creative ideation
  • Campaign development
  • AI image & video production
  • Content development & iteration
  • Research & analysis
  • Marketing workflows & automation

Tools

  • ChatGPT
  • Claude
  • Artlist
  • Lovable

Selected Work

Case 01

Creative Concept & Project Lead — via We Are Era

Loka Crush

Brief

Loka Crush wanted to build brand engagement and activate their target audience and families through #weCRUSH. We were briefed on the objectives and hashtag, with the task of turning them into a creative influencer concept that would inspire active participation.

Creative concept

We turned CRUSH into an action: What can you crush? Instead of traditional product communication, we created a flexible challenge format where each creator could interpret "crush" in their own way, connected through #weCRUSH.

What can youcrush?

Loka Crush Hallon bottle

Execution

I led the campaign from creative concept to execution, developing an individual challenge for each creator. Each challenge was tailored to their personality and audience, from breaking world records to making the ultimate pizza or writing a rock song. I rolled the activations out across TikTok and Instagram, designed to entertain, engage and inspire audiences to take part in #weCRUSH themselves.

Campaign content — TikTok & Instagram

01 / 03

Results

Nominated for Best Influencer Marketing Campaign 2022

IAB Mixx Awards

  1. 2021Campaign launched
  2. 2022Nominated in IAB Mixx Awards & reused by Loka Crush
  3. 2023Reused again

Beyond the campaign

The concept was subsequently reused by Loka Crush in 2022 and 2023.

Case 02

Head of Project Management

We Are Era

Challenge

Project management and sales lacked clear ownership across the campaign process, creating friction, duplicated work and inefficient handovers. Within the PM team, workloads were uneven and there was no clear view of how much internal time different projects required, making it difficult to resource effectively and understand the true profitability of each campaign.

Execution

I mapped the friction points through 1:1s with the project management team and cross-team workshops with sales. Based on those insights, I built a new end-to-end workflow in Asana, defining ownership, responsibilities and handovers while creating a shared overview of every project. I also introduced time tracking by project size to understand resource requirements and actual internal costs, creating a stronger basis for both staffing and profitable client pricing.

  1. 01Listen1:1s + cross-team workshops
  2. 02MapFriction points + responsibilities
  3. 03BuildNew end-to-end Asana workflow
  4. 04MeasureTime tracking by project size
  5. 05OptimiseStaffing + profitable client pricing

Results

Less time. Fewer meetings. Clearer ownership.

2h → 30 min

PM-sales follow-up

75% shorter

– 2 meetings

per project between

sales and PMs

– 60 min

per campaign

PMs removed from client briefing

Also

Made internal meetings shorter and more focused

Qualitative impact

  • —More even workloads
  • —Smoother handoffs & fewer conflicts
  • —Less duplicated work

Recommendation

“Sara is incredibly driven, creative and responsible. She takes great ownership of her work and makes sure things get done to a high standard and on time. She’s also a fantastic person to have on a team, highly appreciated by her colleagues and great at building positive relationships.

She’s someone you can truly rely on, and I would be more than happy to work with her again.”

Hanna FranzénFormer COO, We Are Era Nordics

Case 03

Influencer Marketing Consultant

KÄLLA

6.4x ROAS

on best-performing creator

100%

of booked creators generated sales

72%

of attributed customers were new to the brand

Challenge

KÄLLA needed extra capacity to scout, book and manage creators across a broad, multi-product summer campaign. I joined as an external consultant to run creator bookings alongside their internal team.

Execution

I managed creator execution end-to-end, from scouting and outreach to booking, briefing, content review and follow-up. I matched creators to the right products across Sweden and Denmark, booking 24 creators across 7 products.

24 creators booked

7 PRODUCTS

  • Electrolytes
  • Creatine
  • Collagen
  • NAD
  • Hormones & Me
  • Immune Family Probiotics
  • For Relief Probiotics

Creator workflow

  1. Scout
  2. Outreach
  3. Book
  4. Brief
  5. Review
  6. Follow-up

Denmark highlight

One of five creators I booked in Denmark delivered KÄLLA’s best-ever result in the market to date.

Recommendation

“It’s been a pleasure to work with Sara. She was very quick to understand our brand, goals and requirements, and I found her to be organised and thorough in her approach to influencer management.

She’s incredibly pleasant to work with and I would recommend her to anyone looking to grow their business in a structured way through collaborations.”

Sophia Marinho de LemosCo-Founder, KÄLLA

Case 04

Founder & CEO

Melowe

melowe.se

Challenge

Build a new consumer brand from the ground up, from brand identity and product development to creating awareness, building a customer base and driving first sales.

Execution

I took Melowe from idea to market, building the brand identity and developing the product from concept to production. I built the e-commerce experience and launch strategy, and led content and creative direction across social, email and influencer marketing. Post-launch, I managed creator seeding, PR initiatives, paid and organic marketing, expanded into physical retail, and continuously used customer feedback and performance insights to guide product and marketing decisions.

  1. 01BrandIdentityPositioning
  2. 02ProductSuppliersFabricFitPackagingProduction
  3. 03LaunchE-commerceLaunch strategyCreative direction
  4. 04GrowOrganic socialEmailInfluencer marketingPRPaid marketing
  5. 05ExpandPhysical retailCustomer insightsPerformance insights

Results

Sold out in 2 weeks

following a single organic influencer seeding

DTC → physical retail

secured a 3-month retail presence at Mall of Scandinavia, Stockholm

Built from the ground up

  • Brand
  • Product
  • Organic Social
  • Influencer & PR
  • Email Campaigns
  • E-commerce
  • Retail
  • Customer Communication

Brand world

Melowe Instagram profile
Melowe brand identity

E-commerce / website

Melowe e-commerce website

Campaign & lifestyle

Two creators in Melowe pyjama sets on a sunlit terrace
Two creators in matching Melowe sets crossing a sunlit street
Two creators applying makeup in matching Melowe pyjamas
Creator in a cream Melowe set below the Hollywood sign
Creator in a cream Melowe set on white steps with a green door
Creator in a coral Melowe set reading a magazine against a yellow wall
Creator in a pink Melowe set reading on a hotel bed with toile wallpaper
Creator in a champagne Melowe set enjoying coffee in a marble hotel bathroom
01 / 08

Contact

Let’s create
something good.

Sara Boskovic

sara.boskovic@outlook.com

LinkedIn

Sara Boskovic

Sara Boskovic — Marketing Portfolio